Yuriy Sklyar Generalist • Designer • Creator • Entrepreneur
San Francisco, California

Wordsmithing 101

Optimized, well thought out copy makes all the difference when trying to get your point across to the reader. Higher conversion rates and more sales are just some of the benefits of well-written text.

Below I'll keep an up-to-date list of some of the more notable “before” and “after” examples of copy that was used for marketing purposes. These “before” examples usually arrive from various internal teams (design, marketing, etc) of clients whom I work with.

Since nothing is perfect, my suggestions could surely be further optimized and improved, but I hope that they give you some insight and inspiration. Here we go:


Before:
“The only kit you need to get started with all the components to build simple projects and learn how to turn any idea into reality using Arduino.”

After:
“Turn ideas into reality through simple, fun projects with this all-inclusive, step-by-step Arduino starter kit.”


Before:
“You’ve to provide shipping info. Please click on Get Rates for more details.”

After:
“Please provide your shipping information before proceeding. Click on Get Rates for more details.”


Before:
“In order to import an STL file into Tinkercad, you should use the Import option, which allows you to browse for an STL file in your computer. Then you will define its size (which you can then scale up or down after being imported).”

After:
“Step 1: Use the Import option to bring your 3D design (STL) into Tinkercad.
Step 2: Adjust the size of your model to preferred dimensions.”